Search Engine Optimization
SEO stands for (search engine optimization). It is the process of getting traffic from the free search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment is not involved, as it is with paid search ads.
At Bay Area Website Works we have a process to make your website appear with these free searches. First we will apply the process of keyword analysis to find the correct keywords that fit your chosen keyword description, so to find your services or products on Google, Yahoo and Bing.
The second part we will add proper page titles, META tags, page headings, ALT attributes and link title attributes are crucial for having a functional and searchable web site. The internal coding of a web site and proper HTML tag hierarchy is a key factor in optimal search engine rankings.
The third part of this process is to create five different sitemaps.The different site maps are XML, XML.gz, ROR, Text and HTML.
•We will create an XML sitemap that will be submitted to Google, Bing, Yahoo and other search engines to help them crawl your website better.
•We will create an compressed XML sitemaps that are supported by all major search engines. The benefit of compressed sitemaps is that they save bandwidth for website servers and search engines.
•We will create a text sitemap to have a plain list of all your pages.
•We will create a ROR sitemap, which is an independant XML format for any search engine.
• We will also generate an HTML site map to allow human visitors to easily navigate on your site.
Site optimization is just one piece on an effective online marketing strategy. If done correctly, it can be a solid base for other content marketing efforts and can have a positive impact on search engine rankings.
As part of the SEO process, Bay Area Website Works can bring advanced SEO to your website. Ongoing Search Engine Optimization services are an important part of any marketing strategy that wants to get sales and leads from Google, Bing, Yahoo and other search engines. Link building, content refreshing and social media marketing all combine to create successful search engine marketing campaign.
Social Media Marketing
Social network advertising is a term that is used to describe a form of Online advertising that focuses on social networking sites. One of the major benefits of advertising on a social networking site (e.g. Facebook, Myspace, Friendster, Bebo, Orkut, etc.) is that advertisers can take advantage of the users demographic information and target their ads appropriately.
Google AdWords is a Pay Per Click (PPC) advertising method where your ad appears on the first page of a search (at the top or right hand side of the results page). It enables you to immediately shoot you to the first page of any keyword search that you target.
Maintenance and content Updates Services
Ongoing Search Engine Optimization services are an important part of any search engine strategy that wants to get sales and leads from Google, Bing, Yahoo. This starts by creating and submitting new search engine site maps and sending them to major search engines (Google, Bing and Yahoo). Updating the navigation menus to reflect the additions and updates. An update of proper page titles, META tags, page headings, ALT attributes and link title attributes.